Elmshorn, 13 April 2016 – the latest awards show that star petrol stations stand for more than affordable petrol: The petrol station brand was able to win over customers in the "Berlin's favourites" award as well as in the price-performance winner ranking in the YouGov BrandIndex 2016, taking second and third place, respectively.
After significantly increasing its market presence last year by taking over 13 other petrol stations in Berlin, the star brand is becoming increasingly popular with Berliners. star obtained over 17 per cent of the more than 2,400 votes cast in the category "petrol stations" in the "Berlin's favourites" ranking, thus taking second place. The award is presented to the most popular businesses and service providers in the capital by the daily newspaper Berliner Morgenpost in cooperation with the analysis institute, ServiceValue. A total of 3,400 voted for their favourites in 23 industries.
star also scores on a national level. In the price-performance winner ranking of the YouGov BrandIndex 2016, star gained 19.6 points in the category "petrol stations", thereby taking third place. The likeable brand thus outperformed twelve other petrol station brands. The YouGov BrandIndex is calculated in cooperation with the Handelsblatt through approximately 700,000 representative online interviews. The survey polls the popularity of brands among Germans using six evaluation criteria, including the perceived price-performance ratio.
“We are very proud of these awards as they show us that our customers trust and appreciate us. This is how we want to continue, both at a regional level and nationally," said Wieslaw Milkiewicz, CTO and press spokesperson for star petrol stations.
star – a Strong Brand from ORLEN Deutschland GmbH
Star is the petrol station brand of ORLEN Deutschland GmbH, which has operated more than 570 petrol stations in the northern half of Germany since 2003. Based in Elmshorn near Hamburg, the company is part of the Polish oil and petrochemicals group PKN ORLEN SA, which is the largest company in Eastern Europe and one of the largest Central European corporate groups with an annual turnover of 21 billion euros in 2015.
PKN ORLEN SA is listed on the Warsaw and London stock exchanges and is represented on the petrol station market in Eastern and Central Europe, with a total of 2,700 petrol stations in Poland, the Czech Republic, Germany and Lithuania. Large investments have been made in Lithuania and the Czech Republic in recent years to bring the group a step closer to its goal of becoming the leading oil company in Central Europe.
Contact:
ORLEN Deutschland GmbH
Wieslaw Milkiewicz / Managing Director and Press Spokesperson
Telephone: 04121 / 4750 – 1609, wieslaw.milkiewicz@orlen-deutschland.de
Andreas Khan / Head of Marketing & PR
Telephone: 04121 / 4750 – 1618, wieslaw.milkiewicz@orlen-deutschland.de