The eagle that represents the ORLEN brand stands for “New Energy”, with which ORLEN Deutschland is positioning itself as a decarbonisation partner and a catalyst for new mobility concepts. As the prominent brand, ORLEN gives the star brand the power of an international corporate brand. star petrol stations continue to be a friendly place for customers in Germany to visit, with traditional fuels, hospitable shops and cafés, as well as car washes and e-charging stations. 

A TV campaign to raise awareness of the new logo was launched in mid-October 2022 and will continue until the end of the year. “With the campaign slogan ‘Moving forward together’ we are highlighting both our new logo and the sportsmanship of the ORLEN and star brands,” says Dariusz Pawlik, Managing Director of ORLEN Deutschland GmbH.

The measures will reach a preliminary culmination with the creative integration of the logo this coming Saturday, November 12. ORLEN Deutschland is the sponsor of the Polish team at the “TV total WOK WM 2022” – being broadcast at primetime on German TV channel ProSieben. The new logo will adorn the four-woman-wok of the female team, consisting of Sarah Fresh (singer and wife of rapper Eko-Fresh), Carolin Niemczyk (singer of the electropop duo Glasperlenspiel), Natalia Avelon (actress and singer), and Klaudia Giez (participant in Germany’s Next Topmodel in 2018). The same goes for the one-woman-wok of reality TV star Evelin Burdecki, who will also glide down the ice channel in Winterberg, North Rhine Westphalia, Germany, wearing the new ORLEN Deutschland logo. The TV broadcast starts at 20:15.

One month later, on Friday 16, December 2022, eagles and stars will be displayed on the car of French rally driver Sébastien Ogier. The former world champion will compete for the title at the “TV total Autoball World Championship” at the ZAG Arena in Hanover. This event will also be broadcast on ProSieben. In addition to these two TV highlights, the logo will be displayed in its own presenting spots in various TV formats with a wide public reach – with a focus on sports and the automotive industry – until December 31, 2022. ORLEN Deutschland presents, among others, the top matches of the 1st and 2nd Football Bundesliga on Sky, the Ski World Cup on Eurosport, the Darts World Cup and the “WM Doppelpass” on Sport1, as well as various handball formats on DAZN, Sky and sportdeutschland.tv. The campaign is complemented by LED perimeter ads at various top matches of the 1st Football Bundesliga and by the use of digital media with programmatic coverage for the relevant target audiences. The campaign is rounded off with digital boards at the German handball champion, THW Kiel, whose main and jersey sponsor ORLEN Deutschland has been since 2016.