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New energy source for star petrol stations

23-07-2012

Energy Drinks sind beliebt und werden von Endkonsumenten immer mehr nachgefragt: Nach neuesten Zahlen ist für den Markt bis 2015 ein starker Wachstumsimpuls prognostiziert. Einer der wichtigsten Absatzmärkte sind Tankstellen, da Energy Drinks vor allem unterwegs konsumiert werden.
Energy drinks are popular and more and more in demand among end consumers: According to the most recent figures, strong growth is forecast for the market up to 2015. One of the most important sales markets are petrol stations since energy drinks are consumed above all while on the go.
 
“As the example of our energy drink shows, we are constantly optimising the range in order to be able to tailor our offers precisely to our customers,” explains Wieslaw Milkiewicz, managing director and spokesperson of ORLEN Deutschland GmbH. Such offers clearly underscore that customer needs are placed at the centre of our corporate strategy and that star stands for more than just inexpensive petrol.
 
 

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