At the beginning of July, ORLEN Deutschland started managing the car wash business at its 400 company-owned stations with washing facilities from its headquarters in Elmshorn. The main advantage for customers: They receive a comparable service at all locations and benefit from standardised offers and prices throughout the country. "Our modified operator model allows us to control our range of products and price management centrally and thereby respond optimally to our customers' needs," says Nadja Smyrek, Team Lead Category Management Car Wash & Car Products at ORLEN Deutschland.

The introduction of the agency model has created a foundation that enables ORLEN Deutschland to make faster and more flexible adjustments to its car wash service in line with the ever-changing needs of its customers. This includes the product range as well as pricing, for which ORLEN Deutschland is now responsible. The conversion promises lucrative perspectives for petrol station partners: From now on, they will earn commission on all product groups in the car wash business. Implementing the project quickly was in the interest of both ORLEN Deutschland and its petrol station partners, who are independent contractors and therefore responsible for staff as well as the operation of their locations. "The approval rate of nearly 100% for the new operator model endorse our smooth collaboration with our partners. Together, we will be able to make the most out of every business opportunity, reduce costs and sustainably optimise the car wash business," says Smyrek.

The modern car wash facilities run by star offer brilliant cleaning and are continually being developed. Aside from efficient wash programmes, the facilities focus on vehicle- and resource-friendly technology. Of course, customers always have access to vacuum cleaners, tyre inflation devices and grate mats at star petrol stations with car washing facilities. The star car washes are also suitable for convertibles.