Simultaneously, this summer drinks campaign supplemented by juices will be rolled out in the Czech Republic, Austria, Poland, Hungary, Lithuania, and Slovakia. By launching this initiative across multiple countries, ORLEN is creating a consistent and engaging brand experience at its filling stations throughout the Group’s international network.

The extended summer selection of refreshing specialty beverages is available at 80 ORLEN and star service stations across Germany and features up to six new iced drinks, depending on the location. Customers can look forward to a diverse selection of seasonal specialties designed to suit a variety of tastes. Highlights of the new range include the creamy Frappé Salty Caramel and the invigorating Espresso Tonic, available with a hint of hibiscus or maracuja. Lemonade enthusiasts can enjoy tangy options in lemon, maracuja, or hibiscus flavours - ensuring there’s something for everyone in this vibrant summer lineup. The summer drinks will be available from next week on, starting at €3.90.

„In recent years, the convenience sales segment has experienced dynamic growth. Our strategic goal is to increase its share to 40% of total revenue within the ORLEN network by 2035. To fully leverage this growth potential, we have established a central Competence Centre in Prague, which will serve all seven countries of the international ORLEN Group“, says Agnieszka Bobrukiewicz, a member of the Board of Directors of the ORLEN Unifilling Group in charge of retail in Czechia, Hungary, and Slovakia and for developing the retail convenience services in the ORLEN Group.

The bistro concept of ORLEN Deutschland GmbH - featuring Stop.Cafés at ORLEN stations and star cafés at star filling stations - is a key pillar of the company’s convenience offering. With a wide selection of fresh snacks and beverages, the concept significantly enhances the customer experience. Currently, bistro services are available at around 440 out of 605 retail locations in Germany, covering more than 70% of the network. This strong presence underscores the importance of foodservice within ORLEN Deutschland’s retail strategy and its contribution to the growing convenience segment.

In ORLEN S.A.'s international network of more than 3,500 filling stations, the bistro concept is available at almost 2,500 points of sale. In addition to proven bestsellers such as sweet and savoury snacks and coffee specialities, the range includes a variety of more than 1,000 traditional, vegetarian and vegan products. In the coming months, the Prague competence centre will introduce further new offerings that focus on a modern lifestyle and healthy eating, including new breakfast and pastry categories as well as ready-to-eat take-away meals - adapted to the respective market needs. The ranges will cater to new food trends and offer a variety of choices alongside healthy options. The current summer drinks campaign was also developed based on the new international strategy of ORLEN S. A. was developed by the Czech company ORLEN Unipetrol.