Elmshorn, 22 March 2016 – star petrol stations will be the main sponsor of the record-holding German handball champions as of the coming season.
Almost four decades after the introduction of shirt advertising in handball, THW Kiel will be lining up with a new main sponsor on the front of their shirts for the first time in the coming season. Along with their logo on the record-holders' shirts and the TV banners around the Sparkassen-Arena, star petrol stations will also have a presence on the online and social media channels of THW Kiel.
“We are proud to be able to extend and intensify our work with THW Kiel in 2016”, explains Michal Brylinski, CEO of ORLEN Deutschland. “Together we will continue to advance handball in Germany,” explains Wieslaw Milkiewicz, CTO and press spokesperson of ORLEN Germany. “Our focus is particularly on encouraging young, promising handballers. In this way we can make an important contribution to the future of the sport,” he continues.
star has been a partner for THW Kiel since the 2011/12 season. The charity campaign “Handball Goals for a Good Cause” was initiated during this period, leading to donations amounting to more than EUR 20,000 to the children's cancer ward of Kiel University Hospital. star will also be increasingly involved in future in the champions' academy work and the encouragement of young talent.
“THW Kiel is moulding its future. We are relying on a young squad and we are promoting our long-established club and its motivated players throughout the world with digital offers from our arena,” explains THW CEO Thorsten Storm. “star petrol stations have recognised the enormous international potential of THW Kiel. They are supporting us in our endeavours to remain competitive at the top European level of our sport.
Reinhard Ziegenbein, Chairman of the Supervisory Board of THW, says, “We appreciate and value star petrol stations as great partners for handball. This is why we are all the more delighted after 38 years of close and successful collaboration with Provinzial to be able to herald a new era with star petrol stations.”
star – a strong brand from ORLEN Deutschland GmbH
star is the petrol station brand of ORLEN Deutschland GmbH, which has operated more than 570 petrol stations in the northern half of Germany since 2003. The company, which is based in Elmshorn, near Hamburg, is part of the Polish oil and petrochemicals group PKN ORLEN SA, the largest company in Eastern Europe and one of the largest in Central Europe, with an annual turnover of 26 billion euros in 2014.
PKN ORLEN SA is listed on the stock exchanges in Warsaw and London and is represented in the petrol station market in Eastern and Central Europe with a total of 2,700 petrol stations in Poland, Germany, Lithuania and the Czech Republic. In recent years, large investments have been made in Lithuania and the Czech Republic in order to bring the group a step closer to its goal of becoming the leading oil company in Central Europe.
ORLEN Deutschland GmbH
Wieslaw Milkiewicz / Managing Director (CTO) and Press Spokesperson
Tel.: +49(0)4121 / 4750 - 1609, firstname.lastname@example.org
Andreas Khan / Head of Marketing & PR
Telephone: +49 (0)4121 / 4750 – 1618, email@example.com